Alset Partners | About Us
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About Us

We take immense pride in the quality of our work.

Alset Partners is the vision of industry leaders, Richard Goodchild and Ian Parsons, who combined have over 30 years of experience within the foodservice industry. Both Richard and Ian have worked for and alongside several manufacturers, distributors and consultants over the years,  and have gained a broad and insightful knowledge of the catering sector.

 

Having worked in almost every area in the foodservice industry including marketing, accounts, human resources, sales and project management, our team can offer the right support and advice to help your catering businesses grow and develop, providing you with a trusted working partner.

 

Working as an extension of your business, we can help companies to reach their full potential, and will assist with any issues you feel you may be facing. Once we have identified what needs to be done we can then help you to take the right steps to success, as well as advise you on how and when to take them.

 

Alset Partners are an action lead consultancy, and we take pride in our dedication in helping to achieve outstanding results by developing unique and bespoke solutions that will suit the nature of your business.

The Team

Ian Parsons

Director

Ian’s experience in the catering industry began when he was just 16-years-old, when he started working at a five-star hotel and thoroughly enjoyed his experience there. Bringing his experience in sales, training and development and accounts to Alset Partners, there is little that Ian doesn’t know about the foodservice sector. Providing management consultancy, talent acquisition and training and development services, both of Ian and Richard’s combined industry knowledge allows them to make the perfect team in helping catering businesses grow, and providing the ideal solution for any issue.

Richard Goodchild

Director

Joining the catering industry at the age of 23, Richard started out working for a catering disposables business in London. From there, he knew he wanted to pursue a career in the foodservice industry. A couple of years later, Richard began to look at sales and marketing in a different light when he held his first sales director position in which he managed a team of recruits, Since then, Richard has been involved in all aspects and facets of the sector and has worked in light, heavy and capital equipment sales and most recently in catering design projects. Working in all of these areas has given Richard a unique insight into the catering sector, and has allowed him to see the best way to work with a team, both internally and externally.

Foodservice Made Simple

Foodservice Made Simple

With over 30 years of experience within the foodservice industry, our team can offer the right support and advice to help your catering businesses grow and develop, providing you with a trusted working partner.

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